Online fundraising now the most successful

The top 3 fundraising activities by volume are online fundraising, direct mail and door drops, according to the Fundraising Standards Board’s Complaints Report, released this week.

The Boards received just under 13,000 complaints as against 2.7 billion donor contacts made in 2009. Only 19 escalated to the FRSB’s stage 2 and none went to adjudication. People are most concerned about direct mail, telephone and door-to-door fundraising.

New media fundraising (email and online fundraising) has seen a dramatic rise in reported volume (626% and 825% respectively) from a relatively low base, but very little increase in complaints (11% and 7%).
 

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Last updated: Wed 9 Jun 10